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Simple Menus

Posted by Madministrator on Nov 6, 2011 in Navigation | 0 comments

Anyone who has watched Chef Gordon Ramsey walk into a struggling restaurant will see that one of his standard ‘tricks of trade’ is to simplify the menu. He outlines the reasons very quickly. The customer doesn’t want to know how many things you can cook they want to know what is your recommendation today. The problem with a confusing menu is that it is more about our head rather than than the consumers. We have a hundred ideas for our business but the customer is trying to decide between three options. Lets help keep the...